![]() The expertise of our editors is something that’s really important to our philosophy at Spotify. We put this in the hands of our music editors to provide you with insightful facts about the music, artists, or genres you’re listening to. Generative AI through the use of OpenAI technology. Spotify’s personalization technology, which gives you a lineup of music recommendations based on what we know you like. Never before has listening felt so completely personal to each and every user, thanks to the powerful combination of: ![]() ![]() The DJ knows you and your music taste so well that it will scan the latest releases we know you’ll like, or take you back to that nostalgic playlist you had on repeat last year. To create the DJ we reimagined the way users listen on Spotify. Think of it as the very best of Spotify’s personalization-but as an AI DJ in your pocket. The more you listen and tell the DJ what you like (and don’t like!), the better its recommendations get. If you’re not feeling the vibe, just tap the DJ button and it will switch it up. And what’s more, it constantly refreshes the lineup based on your feedback. It will then review what you might enjoy and deliver a stream of songs picked just for you. It will sort through the latest music and look back at some of your old favorites-maybe even resurfacing that song you haven’t listened to for years. This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists we think you’ll like in a stunningly realistic voice. Ready for a brand-new way to listen on Spotify and connect even more deeply with the artists you love? The DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you. And today, we’re excited to share that we’re taking our personalization to a whole new level with DJ. We’re building on that innovation by harnessing the power of AI in an entirely new way. The beauty of these experiences is our ability to deliver the right piece of music for that exact moment in time, and maybe even connect you with your next favorite artist in the process. Personalization is at the heart of what we do at Spotify-just think of fan-favorite playlists like Discover Weekly, or our annual Wrapped campaign. Miki Kitasako is Mixmag Asia’s Social Media and Content Producer, follow her on LinkedIn. Only Spotify Premium users will be able to experience the new DJ feature. However, the actual voice in itself belongs to Spotify’s own Head of Cultural Partnerships, Xavier Jernigan aka X.Ĭurrently, the service is in beta and will be rolled out in Asia soon - it has currently only surfaced in the U.S. The AI commentary that you’ll be hearing alongside your tracks comes from an AI voice generation tool, Sonastic, that was acquired by Spotify last year. ![]() Read this next: Bandcamp users can now create playlists from their music purchases Each account will be personalized depending on music choice to build and innovate Spotify’s recommendations for all future advances. The generative AI uses a combination of Spotify’s personalisation tech, OpenAI tech and experts in genres of music and culture. Read this next: Artists replaced with AI tech for Netflix Japan’s 'The Dog & The Boy’ animeĪccording to Spotify, through your daily listens and likes, the AI model is a “personalized AI guide that knows you and your music taste so well that it can choose what to play for you.” This means an added innovation to Spotify’s already-popular Discover Weekly playlist or the annual Wrapped playlist that rounds up your yearly favourites. However, it doesn't rule out the possibility that some have been yearning for the comeback of the radio DJ. Using AI technology, Spotify has created a DJ with its very own commentary mode to MC its way through your musical journey - kind of like listening to a radio announcer.Īrguably, radio was rendered obsolete through the rise of music streaming platforms. If you’ve been listening to sad songs on the DL, there is no hiding behind your Spotify algorithm because their newest feature just might call you out. Spotify has announced their newest feature of presenting a DJ that uses AI technology to provide listeners with tracks they didn’t know they needed - because who knows your musical tastes better than Spotify? Everything online has been geared towards the world of AI and the music industry is not trailing behind. ![]()
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